At CPM we make it our business to know your business inside out. We are proud to have worked with more than 80% of our clients for more than ten years.
Growing brands and increasing sales is what we do. We achieve that by providing a range of integrated sales solutions that increase your sales. With innovation at the heart of our business, we are always finding new ways to drive sales and measurable ROI.
To grow our clients’ business using insight to create influence and drive sales.
Using the power of information and experience to determine future activities
Create an emotional relationship to effect beliefs and behaviours
Driving growth for our clients through insight and influence
Effective merchandising and retail displays - two key elements to driving sales and gaining a true in-store competitive advantage. The retail division of CPM is where our story started, and no one knows more about effective merchandising and building productive relationships with retailers.
When it comes to consumer activations, over the next 12 months, we will carry out in excess of 1.5 million sales demonstrations and sampling days with the sole objective of turning shoppers into buyers.
Outstanding customer care leads to strong, loyal relationships. The satisfaction of your customers is paramount, which is why our front-line customer care specialists are experts in listening to, engaging with and supporting your customers.
Digital is a fundamental part of any integrated sales solution. Effective digital sales solutions are simple, easy to use and combine years of retail, consumer and varied sector experience with a thorough understanding of today's consumer.
CPM is an international contact centre specialist with a footprint spanning America, EMEA and Asia-Pacific. That helps you because we protect and grow your market share by delivering exceptional customer experiences and high performance telesales programmes on a local, regional or global basis.
We will make more than 15 million visits to retail stores this year.
We will carry out over 1.5 million demos/sampling days this year.
Our contact centres will handle more than 27 million customer conversations this year.
We have over 34,000 people working for you.
1938: The company became known as Counter Product Marketing
1964: Head office staff count reaches 10, turnover reaches £100,000!
1970s: The 70’s brought rapid growth
CPM continues to work on key household brands
1985: Mars win accelerates CPM to the No.1 spot in the UK for field marketing / field sales. CPM has remained No.1 in the UK to the present day
1988: CPM 's changes logo removing 'Counter Product Marketing'
1990s: CPM acquires its first Telemarketing Contact Centre in Newbury
1994: CPM Melbourne office opened
1997: CPM now has offices in France, Sweden, Belgium, Germany, Austria, Switzerland, Italy, Netherlands and Spain
2003: DAS takes over the majority share of CPM Australia
2004: CPM sets up strategic alliance with Stein to increase its German footprint
2008: CPM scoops a GOLD Award at the annual Field Marketing Magazine Awards
2008: CPM wins the UK Agency Award
2009: CPM launches a.i.r, a specialist shopper marketing division
2009: CPM launches an Automotive division
2011: CPM opens Asia Pacific office in Singapore
2011: CPM wins Agency of the Year Award for Contact Centre, Experiential / Consumer Activation and Field Marketing
2012: CPM UK launches its mystery shopper division, offering clients a holistic approach and aiding CPM in gaining valuable insight to drive the influence of consumers and to deliver sales for its clients
2013: CPM UK win IGD My Manager Award
2014: CPM Thailand opens
2015: InventaCPM in Italy win European IMC Gold Award
2016: CPM launch a new online merchandising tool ‘detail’