Case Studies
General Mills

Merchandising, Consumer Activation, Retail Activation
The challenge

CPM’s Retail Activation and Merchandising team increase sales in Modern Trade outlets at a Pan India level for General Mills.
A robust team of 115 in-store promoters, 29 merchandisers covering 950 Modern Trade outlets spread across 12 major cities of India.

Our Solution

Key Deliverables:

  • Consumer engaging encouraging product sampling and increased sales
  • Gaining product visibility and share of shelf for General Mills products
  • Reporting of stock availability to minimize ‘Out of Stock ’
  • Ensuring promotion compliance and asset execution
  • Ensuring FIFO and hence reducing expiry stock
  • Gathering market intelligence and reporting

Results

  • Increase in sales at the particpating outlets
  • Gain in share of shelf and prodcut visibility
  • Month on month decrease in the expiry stock quantity

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